Creating an account is the first step in using Google Tag Manager. Visit the Google Tag Manager website and select “Create Account” to get started. If you don’t already have one, you will be asked to sign up for a Google account or sign in using your existing one.
You will be prompted to create a container after signing in. The code you will add to your website to enable tag firing is known as the container. Pick the type of website you have and give your container a name that reflects it. Additionally, you’ll be given the opportunity to choose container settings like the target country, language, and time zone.
Installing the Container Code on Your Website
After creating your container, the next step is to install the container code on your website. Google Tag Manager provides you with a code snippet that you can add to your website. There are two ways to do this:
Option 1: Adding the code directly to your website
You can add the container code directly to your website’s HTML code. To do this, copy the code snippet provided by Google Tag Manager and paste it into the header section of your website’s HTML code.
Option 2: Using a Tag Manager plugin
If you’re using a content management system (CMS) such as WordPress, you can install a Google Tag Manager plugin that will allow you to add the container code without the need for coding. To do this, go to the plugin section of your CMS and search for a Google Tag Manager plugin. Install and activate the plugin, and then follow the instructions to add your container code.
Adding Tags to Your Container
You can begin adding tags to your container once the container code has been added to your website. Go to your Google Tag Manager account and select “Tags” from the left-hand menu to do this. To add a new tag, click the “New” button.
You can add a variety of tags to your container, such as remarketing, AdWords conversion tracking, and Google Analytics tags. Then, after choosing the type of tag you want to add, set its parameters, such as the tracking ID for Google Analytics tags or the conversion ID for AdWords conversion tracking tags.
Setting up Triggers for Your Tags
When your tags should fire is decided by triggers. For instance, you might want the Google Analytics tag on your website to activate whenever a user clicks on a particular button. Click “Triggers” in your Google Tag Manager account’s left-hand menu to configure triggers for your tags. To create a new trigger, click the “New” button.
You can set up a wide variety of triggers, such as click triggers, page view triggers, and custom event triggers. Choose the trigger type you want to use, then set the trigger’s parameters. If you’re setting up a click trigger, for instance, you’ll need to specify which element the user must click on in order for the tag to activate.
Publishing Your Container
You’re ready to publish your container once you’ve added tags and triggers to it. Go to your Google Tag Manager account and select “Submit” in the top right-hand corner to complete this. Review the changes you’ve made and make sure they’re correct before submitting. Once your container is published, your tags will begin firing based on the triggers you’ve set up.
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